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Starting a business from scratch is an adventure.

In the episodes below we dig deep into the systems, secrets, and stories of remarkable people who dropped everything to start a healthy profitable business.

Nov 8, 2018

There is no one value more important to running a healthy profitable business than being yourself.  Maybe that wasn’t true 50 years ago, maybe molding to the established norms was how you succeeded.  But not today.  Today, authenticity is everything.  You don’t have to be polished or perfect, but you do have to be real. 

Don’t get me wrong, if being yourself means wearing pajamas out into public and you’re the CEO of a high-end fashion company you may not stay CEO for long.  But, you may be the next marketing director of Pajamagram.   

Sorting still happens, we aren’t simply immune to the inequality, the prejudice, the unspoken hierarchies of old.  But now more than ever, being yourself matters.  Today’s heros are youtube vloggers acting stupid and tech moguls that flying to Mars.  In politics, one of the world’s most pure marketing experiences, atheletes are speaking truth to power and power is saying whatever it damn well pleases whenever it wants.  Authenticity whether wholesome or heresy,   obnoixious or enlightening is winning.  And in the long term, that’s a good thing.  If everyone is being real, we can make decisions based on what’s presented.  There’s nothing more confusing than being told your eating a hot dog when it’s actually a pickle.

The work of today’s guest is at the heart of authentic.  She is an analyzer, a healer, a medicine woman of sorts.  She’s trying to move an industry that’s strayed far from real into the depths of money and greed and abuse back to a simple mission of helping all of us live healthier happier lives.  Karin Drummond is a chiropractor, which I learned means a lot of different things.  But to her it’s simple.  She is a fixer both before catastrophe and after.  In our conversation she shares the childhood that set her path towards medicine, what’s wrong with medicine in America, and simple steps we can take to live a stronger healthier life.  In the end,  she sets both mind, body, and spirit into, well, alighnment.

We’re glad you joined us.

Episode topics include:

  • Growing up in British Columbia (6:00)
  • The two schools of thought in Chiropractic care (9:00)
  • The patient experience at Karin’s practice (12:00)
  • Success stories (14:30)
  • Why do we react instead of prevent? (21:00)
  • Changes Karin would make to improve our healthcare (24:00)
  • Health Insurance (27:20)
  • Types of pain (30:00)
  • What happens when you get an adjustment? (37:00)
  • Is cracking your knuckles bad? (38:30)
  • Starting the business (41:00)
  • The hiring process (46:00)

Special thanks to Karin Drummond for taking the time to share the Drummond Chiropractic story with us

Contributors to this episode include:

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Until the next time, We truly appreciate you listening.


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