Feb 27, 2018
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Loren remembers being amazed as a kid by the fact that his uncle built his own house. It seemed to Loren at the time like his uncle Rick hit every nail in by himself without any help. He always thought that was awesome and wanted to do it himself.
For Loren it’s not really one example. He enjoys the process. He’s proud that there are beautiful houses with his name attached to them but he’s more connected with the experience of it. He likes helping people through the process, creating a great work environment for his employees, and honing the entire process. The connection for him is a lot more with the doing than the result.
When he first started, Loren built his own house at the highest level of every environmental standard. But he learned pretty quickly that it wasn’t always feasible, and his clients didn’t want or feel they needed that. So now he builds putting the most important things (like high efficiency design) first. From there he tries the help clients make smart and balanced decisions.
Loren didn’t start his business thinking he would be doing a bunch of giving. He just wanted to build a couple of houses. Once he started becoming bigger he started getting asked to do things, so he did them. He started realizing that he really could use his role as a builder to contribute to his community.
Loren remembers watching through his dad’s factory and his dad pointing out each employee and why that person was a key part of the process. His dad was affirming his team and their value to the business. Setting a positive work environment is key number one. Being able to compensate people fairly is the second. People have to have a living wage to make things work. Employees are part of a profit sharing part of the business as well. Finally, creating a culture where there’s room for advancement. Professional and creative growth is key. Putting all of this together with a positive attitude is the formula Loren uses everyday to keep employees and keep the whole team happy.
Loren is really happy with where things are at right now. If he was still humming at the same pitch five years down the road, that works for him. Curiosity has changed and he’s sure it will change again but the premise, the structure, he’s good with it.
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